We founded Luccia to provide sustainable demi-fine jewellery with reimagined aesthetics. As consumers, we have contributed to the wastage caused by consuming low-quality jewellery that were easily tarnished and unwearable after one or two uses. The disposable nature of "fast fashion" jewellery did not sit well with us as we grow to be aware of our irresponsible consumption. Therefore, our purpose is to encourage our consumers to be more aware of their consumption habits by consuming products manufactured from recycled materials and traceable sources.